Client: Diet Coca-Cola
URL: http://www.dietcoca-cola.com.au/feelthebrightness/

Launched: 30 June 2008
Agency: The White Agency
Project: TVC Landing Page

Major Features:

• Video Player
• Google Analytics on video playhead positions

The Story:

This is just a simple landing page for Diet Coke, to sit the TVC somewhere on the internet.

I don’t understand why the simpler Diet Coke URLs (eg, dietcoke.com.au, dietcoca-cola.com.au) all don’t go to this page. It may be because the coke.com.au site that it gets redirected to holds actual product information about the Diet Coke softdrink. Oh well, these decisions aren’t my call.

Irrelevant to that, I enjoy the way the background environment changes upon play and stop of the video playback.

A neat feature on this page is the measurement of how far the user has viewed the video. This information is relayed to Google Analytics, where extra measurement information is collected and presented.

Technology Analysis:

• Flash w/ Actionscript 3
• Flash FLV
• Google Analytics

The Team:

• Account Manager - Lauren Boyce
• Art Direction - Paul Jeffress
• Flash Developer - Neil Nand

Screenshots: