Wow Sight and Sound
Details
Client: WOW Sight and Sound
URL: http://www.wowwicked.com.au/
Launched: 14 July 2007
Agency: Cru Digital
Project: Flash Retail Superstore Website
Recognition:
Major Features:
- General Extensive Content
- DVD Catalogue
- Catalogue Viewer
- Bookmarking via Right Click
- Opening in a New Window via Right Click
The Story:
I don’t know how Garth did it, but he managed to pull out a decent design using 3 primary colours. At the clients request we made the sight very “happening” (to match their tagline - “If it’s not happening at WOW - It’s not happening”) by using their voice-overs, store video footage, bear animations and a high level of interactivity. The toughest part was coming up with a sequence and strategy for it to load as needed, and preload when the bandwidth pipeline was free.
Personally from a project perspective I feel we’ve met the target objective, but from a user’s point of view, I have a different opinion. Unfortunately WOW’s marketing approach is concrete, and our simplified suggestions just didn’t fit.
All in all, i’m somewhat happy with the final outcome. Some of those hurdles can be very hard to jump - oh well - moving on to another event now - long jump ;).
Technology Analysis:
- Flash w/ Actionscript 2
- PHP w/ MySQL CMS
- XML
- Javascript
The Team:
- Specifications - Ben Stokes & Rani Nugraha
- Designer - Garth Sykes
- Animator - Karel Van Cromvoirt
- Photographer - Damien Bredberg
- Backend Developer - Steven Miles
- Flash Developer - Neil Nand
Screenshots
This entry was posted on Saturday, 14th July, 2007 at 5:00 pm and is filed under Development, Creative Agency, Cru. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.